nini

project overview

the brief: find a problem in a local community, and design a product and a brand that answer it. our starting point was tel chubez, a community garden in tel aviv's shapira neighbourhood where organic waste becomes soil. visually stunning and impossible to ignore by smell, it was where we found our problem, and soon we noticed it everywhere: on the bus, at the fish market, on a plane. we curate what we see and filter what we hear, yet breathing in public stays a passive act of surrender. nini introduces the 'sense-wearable': a sculptural nose rig that holds a compact refillable filter of 100% wool, scented with nini's own fragrance. around it we built the brand - a carry case, refills, packaging, shopping bags, and odour samples that seal real garbage behind the nini scent. breathing becomes an act of sensory sovereignty. scentfully elsewhere.