the patch

project overview

the brief: create a brand for a boutique that turns donated fabrics into handmade patchwork blankets. each blanket begins with cloth from a loved one, so the challenge was building a brand as personal as the object itself, one that could never feel mass-produced. the identity was made entirely off computer: a hand-drawn logo, patterns printed by hand directly from fabric, and real stitching sewn through every postcard and tag. the tone of voice is simple, minimal and caring. hang tags read “ready to go home”, the care label asks you to “take care of me”, and a small patch kit lets the story keep growing. every piece carries the same quiet promise: made by hand, by the patch, for you to cherish as your new heirloom.