synthesized

project overview

the brief: create a typographic identity for a music event at the expo tlv, in three languages, and stretch it across every platform the event touches. our answer was synthesized, a week-long electronic music festival for the cross-generational listener. the name became the method: to synthesize is to combine separate elements into one coherent whole. the logo locks hebrew, arabic and english onto a single blocky grid. from there, the letters break apart into modules that recombine endlessly. posters, tickets, billboards, motion, a mini site and app, t-shirts and bandanas each take a different cut of the system, so nothing repeats exactly, yet everything reads as synthesized. one frequency, many outputs.