puro pharm

project overview

the brief: take a product from a crowded shelf and build a brand around a single idea, carried through every part of the design. supplement aisles all look alike: vague promises, stock imagery, little sense of what's actually inside. puro pharm, a vegan supplement brand, answers with radical transparency. every box carries a microscope image of the nutrient it holds, a vivid crystal landscape framed by a clinical white sleeve. brutalist type and a wraparound grid invite the box to be turned and read on every side, balancing the wild, organic colour of the vitamin with the cool, ordered restraint of the lab. you see exactly what you're taking, before you take it.